Wednesday 2 October 2013

It's finally here! Forever 21, Liverpool!

"As one of the most on-trend cities in the UK, we see great potential for further expansion in this region, and we look forward to bringing a vast selection of fashion-forward and quality merchandise at a great value to the people of Liverpool." - Linda Chang, Forever 21 General Merchandise Manager.

Three years ago on a trip to New York City I absolutely fell in love with the cool and trendy (but affordable) fashion store, Forever 21. Since then I have been watching closely as the company slowly made it's way across the pond, opening stores up and down the UK. I remember last March when they first started building the huge 46,000 square foot building in the heart of Liverpool city centre on Church Street, and the whole hustle and bustle started that Forever 21 was finally coming to town. Over a year later I am excited to announce that it is finally here, and the ninth UK store is scheduled to open its doors this Saturday, on October 5, 2013!

The grand opening of Forever 21 Liverpool will take place at 10AM on Saturday. The first 200 people in line on the day will receive a gift card that could be valued anywhere from £10 to £210, so I suggest you get there bright and early! It is going to be a fabulous day full of shopping and competitions, and British singer/songwriter A*M*E is going to be treating us to an exclusive performance to add to the festivities!

I am also so, so excited to announce that I have been asked to work alongside Forever 21 for the duration of the opening, and not only will I be there covering the excitement from all of my social media platforms on the big day, but I will also be bringing you exclusive updates and sneak peeks from the press preview which takes place tomorrow. Don't forget to follow me on Twitter (@FCassandraBlog) and Instagram (@FrancesCassandra) to get a cheeky first glance of the new store prior to the opening!

On Saturday I am also going to be hosting a Laydown Challenge with the lovely ladies over at The Style Rawr, where customers will have the chance to put together and snap some stylish outfits for a chance to win gift vouchers to spend in store, so if you are free on Saturday please come along, say hello and take part! Also join in on the online hype by using the hashtags #Forever21Liverpool and #LayerLaydown on Twitter and Instagram; we would love to know what you think of the new store and see what your favourite Forever 21 pieces are. Below I have put together a cute Autumn/Winter outfit consisting of some of my favourite pieces from the Forever 21 website. The best part? The whole thing costs under £85! :)

I hope to see you Saturday!
Have you visited a Forever 21 store? Or will I see you at the Liverpool store on Saturday?


  1. i loooove forever21! i am happy we have a few here in London

    check out some of my posts, if you have the time

  2. Ahhh how exciting! I can't believe that I'm due in work at 10am, boo! I'll have to pop in when I finish! x

  3. ahhhh! I want to go! But I have work on Saturday :( x

    Urban Decay 24/7 Liner Dupe!

  4. Lucky you! I want F21 in Croatia so bad!

  5. forever 21 is my favourite, they recently opened up a massive glasgow store and i love it! i wish i was going to the liverpool opening, AME is actually a really good singer, i saw her when she was supporting jessie j:) it would mean a lot if you checked out my blog! x

  6. See you tonight? We're so excited!

    J x


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