Saturday 29 November 2014

Event: Aloft Hotel Liverpool Launch Party.

If there's one thing that I miss from my teenage days, it's going to concerts. Before I gained adult responsibilities, most of the money that I had was spent on trips to Manchester to see my favourite bands and artists perform. These days, I am lucky if I am able to enjoy the sound of live music once or twice a year, so when Franchesca dropped me an email about the launch party of  Liverpool's new Aloft Hotel, which would fulfill both my duties as a blogger and my love for music all at once, I was RSVPing before I even knew the details.

On Thursday, armed with my blogger event essentials (my camera, my phone and my two blogging pals, Deni and Hollie), I hot-footed it down to Liverpool's swanky new 4-star hotel. Based in the former Royal Insurance Building in the heart of Liverpool City Centre, Aloft have taken a stunning, Grade II listed building and put a modern twist on it, with lots of minimalistic designs, neon lights and sleek seating areas contrasting against the ornate ceiling and suspended candle light chandeliers.
Aloft decided to pay homage to Liverpool's cultural status and music heritage for their launch in the city by teaming up with unique music movement, Sofar Sounds, whose mission is to bring the magic of live music back to life by creating a unique music experience through hosting secret gigs in intimate venues around the world. Together, they brought forward a night filled with small intimate gigs in various rooms throughout the hotel (yes, that included inside guest rooms, conference areas and the hotel lobby). Between glasses of champagne, photobooth fun and the best sliders in the world, the girls and I had the chance to explore different areas of the hotel and enjoy the secret gigs being performed by some of Liverpool's emerging local talent. Highlights of the night for me were the soft and meaningful sounds of James Canty (check out one of his gorgeous songs, Putney Bridge here) and his acoustic guitar and banjo, and JC and the Two-Steps, a Merseyside-based cover band who tore the hotel lobby down with their own versions of songs by Michael Jackson, The Coral, Johnny Cash, Beyoncé and more.
When Aloft Liverpool isn't being turned in to a venue for secret gigs, celebrity hangouts and glitzy-glam launch parties, it is a 4-star hotel (the fourth Aloft Hotel to open in Europe) housing 116 modern, loft-like guest rooms, with the W XYZ bar located on the ground floor for guests who fancy sipping on a cocktail or two whilst enjoying some live entertainment, or an all-day New York-themed restaurant for anybody visiting the city who want a stylish bite to eat. They are currently offering rooms with up to 20% off for stays completed before March 2015, so if you're planning a little weekend getaway to Liverpool City Centre, check out Aloft Hotel's deals here.
Have you had the chance to visit Aloft Liverpool yet?
Frances x



  1. My sister was married here and their staff handled the affair with professionalism and grace. They definitely helped to make this a memorable experience.

  2. Awesome photos, looks like a great party!

  3. great blog! how would you like to follow eachother?

    we are already following you.


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